Insurance Tips

Gary is a real estate agent who want to stay in touch with former clients and current prospects. He wants to publish a newsletter, but no staff or expertise to produce one. Acme Publishing Company Then comes the answer.

Acme can produce a generic newsletter / CD sent monthly your database. It is a turnkey system. Gary does not have to lift a finger. Just send in a check box.

In addition: Acme has 217 local clients for some years, and publishes a monthly 142 745 consumers. Wow!

Gary can be printed picture on the front and back pages with space for some tips or a special discount coupon. He does not have to do much work after all. The editor fills the remainder of the newsletter with articles, some ads and some testimonials. Completely generic.

Gary says, "Wow! There is nothing easier. When I can start?" All Gary is responsible for his article or insert another month and a fee.

But the consumer differs from the opinion …

Because they often get these artificial marketing materials in the mail. My warning flag goes up. I hone in on the suspect. After a quick glance, is mixed.

Companies that produce these newspapers generic objective confident small business owners. They produce a monthly newsletter or a CD-mail list of business owner, or given away as a prospecting tool. But it is a sterile attempt to business owners to connect with your market.

Because this is the traces of a form letter. And you can smell the shallowness of a mile away.

Suppose the newsletter of the same generic competition estate agents. O plumbers. O therapists. Its uniqueness in the market disappears.

And what about business websites?

Most of them start without any photos to your webmaster so that he / she uses generic graphics from other sources to create an image that there are people in suit and tie wearing headphones in them. And unless that have a low IQ, we will not deceive.

The same is true for my insurance company …

They send a monthly newsletter with the name of my agent Sue at the top, but she had nothing to do with it. She did not write, design, or publishing. Therefore, fast scan and discard it because I have a relationship with Sue not – the head office. Of course, not see it that way.

But the way I see it – this creates a major disconnect.

Because if you send me a CD, DVD, or newsletter: I just want to hear what he has to say. I really do not want to know what the publisher or editor writes because I'm not doing business with it. And she has my permission to engage me. You do.

Do not want to see ads that promote other products. I'm not buying for other products. It seems that the mission of Acme publication is to sell out. The truth is I do not want to sell.

I want to hear from you. What you have to say. How you can help me with advice. And what you have used the products that may be recommended.

Remember that snake oil salesmen in the old Western? They have a magic elixir that cures all diseases. Well, I have now grouped Gary (from the estate of the former) with snake oil.

But there's more a brand of snake oil in your cart …

These schlocky producing CDs that make you run for cover. A rep told me their clients financial rarely watch the video CD prospecting faint, but keep looking because they are so neat. She's right. Eye candy is great. But that is an expensive paperweight not want to pay.

Here's an example:

There's a picture of our real estate agent Gary on the disc and the front wing, but there is no sign of him the rest of CD. Gary is not even giving the presentation. Instead, I'm watching the actors or models trying to impress me with their false smiles, nice gestures and scripts tested.

Consumers can smell the superficial and false sense authenticity. They dismiss this mass marketing aimed at everyone. And, unfortunately, hit anyone.

They wonder why Gary is not delivering the message. Are you too busy? Maybe Gary is the expert who thought he was. Maybe not going to think it anymore. And maybe do not recommend it more.

How to avoid following our realtor …

You do not have to spend Publishing Acme money. When you're starting, you can send a brochure and let it be your newsletter. Authenticity has its hot and shows you care enough to keep in touch.

He shows his true self. That is what people want to connect. Your heart and soul. There is a mass mailing with ads and articles Fill written by people who do not know. Who wants to connect with them?

And when you have the budget, send an updated version of their newsletter news while keeping it personal. People want to hear from you and your staff. They also want to hear from you and your staff. Organic juice is missing artificial diffusers produce a soft product that does not help them connect with consumers.

Go organic and you will remain within their perspective consciousness to make more money.

Tommy Yan helps businesses and business owners earn more money through direct response marketing. Public Tease weekly e-zine Tommy inspire people to succeed in business and personal growth. Get your free subscription today at www.TommyYan.com .

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