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Insurance Agency Marketing
Insurance Agency Marketing
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The Automatic Agency – Starting an Insurance Agency
Starting an insurance agency is not easy. In fact, it takes a lot of hard work and determination to kick-start an insurance business and to keep it running smoothly. To start an insurance agency you will need to decide on going independent or being a captive agency. But apart from this, here are other things that you may need to think about:
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First is your own personal skills. You have to assess yourself whether or not you are good at sales or if you have an interest in financial services, and the like. If you lack the go-getter attitude present in most successful insurance salespeople and have only a passing interest in finance, then perhaps you are not ready to start your own insurance agency.
Next is the insurance products. Decide the type of insurance to deal in. Insurance comes in many forms. There is health insurance, life insurance, homeowners’ insurance, renters’ insurance, Auto Insurance, and a lot more. . When determining how to start a life insurance company, you have to remember that your main source of income will be commission and residuals from the policies.
The third thing is to get a license. Make sure that you study the licensing laws of the state that you live in and get licensed by passing an examination. A separate license is required for each type of insurance product that you plan to sell. Fourth is financing, which is the lifeblood of any business. Draw up a business plan enumerating the capital you need to get started, monthly expenses, projected future commissions and profits. The last is advertising. The survival of an insurance business depends on a smart advertising and marketing strategy.
Starting an insurance agency is challenging. But with the proper resolve and attitude, getting your insurance business off the ground and keeping it soaring are two possible things.
About the Author
This author writes about start an insurance company at The Automatic Agency
Proven marketing for auto & home insurance agents?
I want to open my own small agency doing life, auto, home, business, health, and many more types of insurance but I know it’s going to be tough in the begining in terms of clients… I am trying to see what can I do in terms of marketing to become known and develope trust among people or community so I can run a successful business… Want to hear how you people, if any of you, started and developed a marketing that really worked .. I will appreciate every comments you will post…. thank you
I’m not in your field, but there are generally three approaches to marketing to people about necessary items:
1) Gentle fear-mongering with an upbeat resolution. i.e. “the thing we feared most happened or almost happened, but this company cared and was immediately there for us and now we’re fine.” Putting a human face on something rarely fails. Some marketers call this Rule #1.
2) Having a likable agent represent that company. People sometimes see a company as uncaring and only there to make money. When they see a nice person instead of a company, that becomes the company in their eyes.
3) People often wonder why annoying commercial campaigns are so successful. They think “who could possibly like this commercial?” They don’t realize that the *point* is to make viewers hate the commercial. They will notice it a lot more and remember the advertisers, and while the annoyance fades the name remains in their mind. This works a lot more often that people would think.
Other things I can suggest: A quick punchy catch phrase and/or jingle, so the association slips into people’s minds more quickly. Same for a simple original logo. Many college students doing graphic arts do fantastic work and don’t cost much because they’re doing it for experience it and to build their resume. Also, “viral marketing” is free and reaches a younger demographic. Advice on viral marketing is also available for free from a bunch of internet sources. Finally, a decent website is essential. More and more people are preferring to work with a web page instead of a person.
Although the economy is quite slow, people are getting more skeptical about large companies, and this may be a good sign for smaller businesses.
GOOD LUCK!
CJ
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